Earlier this week, we were delighted to launch multichannel Campaign Analytics, which are designed to help B2C marketers evaluate cross-channel marketing results to increase revenue and ROMI. It’s available immediately to all customers and included as part of the Anametrix digital analytics platform. Below is the new Real-Time Multichannel Performance Analysis reporting template, and you can see many more Campaign Analytics examples in our Product Showcase.
Marketing organizations expend countless man-hours and resources trying to collect, compile, and make sense out of an ever-growing set of vendors and affiliates. Anametrix takes care of the heavy lifting, freeing resources to focus on strategy and analysis rather than data manipulation. Our back end technology correlates information across channels to go beyond the information available from silo-based vendors, providing additional metrics such as ROI, loyalty club sign-ups, and much more.
As CMSWire’s Marisa Peacock noted, “Currently many organizations are using marketing tools that are simply ineffective. As [Anametrix’s Pelin] Thorogood puts it, this approach to analytics is ‘like doing astronomy with the naked eye.’ As a result, Anametrix’s new platform offers up a microscopic view of data, without requiring advanced skills from marketers.” Pelin also explained to Judith Aquino of destinationCRM, “Campaign Analytics enables marketers to stay on top of the multichannel challenge. It lets you do campaign comparisons, examine your spend and revenue data, analyze your paid media and earned media interactions…It provides a framework that lets marketers do their analytics in a way they might not have thought of before.”
Klint Finley at TechCrunch reported that Campaign Analytics is “a self-service product running on top of the existing Anametrix platform that will help customers get up and running without having to rely on professional services. … The idea is not just to give users a single pane of glass to look at their analytics, but to mash up all the data to find trends and relationships that might not otherwise be visible — and to give its customers insight into how well different marketing campaigns are performing. Anametrix can integrate with many existing solutions out of the box. It also has an API and a connector for the R programming language.”
For more detail, check out other stories by TheNextWeb, U-T San Diego (a customer), VentureBeat and Xconomy.
In other news, we announced the close of $4.4 million in Series A funding from TVC Capital. Why did we do it? Steve Hamerslag, a founder and managing partner of TVC Capital and Anametrix’s newest board member, told Scott Denne of The Wall Street Journal’s VentureWire, “‘They don’t have happy customers, they have raving fans.’ 
Customers told him they couldn’t do what they’re doing without Anametrix, he said.” It’s that simple – we’re doing it for you, our raving fans and marketers who need our multichannel analytics solution. This funding round will enable us to increase our level of customer service, expand sales to connect with more marketing professionals, and further fuel product innovation, particularly in the area you most demand: predictive analytics.
Want a tour of Campaign Analytics? Chat with us, email us at info@anametrix.com or call us at (858) 558-8230. Got the best chops in analytics? Visit our careers page.