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New This Week: Anametrix Multichannel Campaign Analytics and What our Series...
Earlier this week, we were delighted to launch multichannel Campaign Analytics, which are designed to help B2C marketers evaluate cross-channel marketing results to increase revenue and ROMI. It’s...
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Tag Management – Freeing Marketers, Unburdening IT, and Simplifying Digital...
An interview with Ali Behnam, CEO of Tealium, a pioneer in the enterprise tag management industry. Still in its infancy, the tag management industry is already transforming how marketers manage data...
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Why We Invested in Anametrix: TVC’s Steve Hamerslag Discusses Why Analytics...
Earlier this month, Anametrix announced $4.4 million in Series A round funding from TVC Capital, a San Diego-based growth equity fund with a strong operational perspective. What’s prompted the funding...
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Happy Halloween: The Scariest Marketing ROI Statistics
Forget ghosts, goblins and the zombie apocalypse this Halloween… Nothing is scaring Anametrix more than recent survey results illustrating how hard it is for CMOs and marketers to demonstrate ROI on...
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Moving Beyond Reporting: Predictive Analytics Takes Center Stage at the DAA...
Marketers Shift from Reporting the Past to Predicting What’s Next On Nov. 7 more than 350 marketers gathered in Seattle for the Digital Analytics Assn. (DAA) Symposium. The topic, “Predictive...
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Data Scientist Wins Big in 2012 Election
Predictive Analytics Superstar Nate Silver Celebrates Flawless Track Record “President Obama may have been the big winner this week, but coming in a close second: New York Times blogger, statistician...
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10 Holiday Shopping Predictions for 2012
It’s Thanksgiving week, and that means Black Friday, Cyber Monday and the holiday shopping season are here! Anametrix knows how critical predictive analytics are to marketers this season, so we wanted...
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Data Scientist Tim Zue Helps the Boston Red Sox Make Smart Business Decisions...
Tim Zue grew up a passionate Boston Red Sox baseball fan, and today he’s an MIT graduate, data scientist and executive helping that same sports franchise make smart business decisions using analytics....
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Data Scientist Tim Zue Helps the Boston Red Sox Make Smart Business Decisions...
In Part II of this blog interview, Tim Zue, Director of Business Development for the Red Sox baseball franchise, continues his conversation with Anametrix CMO Pelin Thorogood. They explore how data...
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Cornell Enterprise: Metrics-Driven Marketing Meets the Multichannel Challenge
Cornell Enterprise magazine this month published an article by Anametrix CMO Pelin Thorogood in which she explores how Metrics-Driven Marketing Meets the Multichannel Challenge. Pelin earned...
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Multichannel Campaigns Dominate Marketing Trends This Holiday
Anametrix hopes your holidays were as happy as ours! Marketing-campaign results for this season are just starting to roll in, but we noted several multichannel trends that emerged last week. Here are...
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IHG Combines Marketing Strategy and Digital Analytics to Support Nine Brands...
InterContinental Hotels Group (IHG) – a global organization with nine hotel brands – leverages digital analytics to improve guest experience, increase marketing ROI and support a multichannel approach...
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IHG Combines Marketing Strategy and Digital Analytics to Support Nine Brands...
In Part II of this blog interview with Manish Shah, Director of Marketing Strategy & Analytics for InterContinental Hotels Group (IHG), Manish and Anametrix CEO Pelin Thorogood continue their...
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3 Steps to Actionable Insights From Customer Data – Webinar Explores How...
Senior analyst Rob Brosnan with Forrester Research, Inc. joined Anametrix CEO Pelin Thorogood as a guest speaker this week for a stimulating webinar exploring issues vital to marketing teams...
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New This Week: What the Anametrix Plug-In for Microsoft Excel Means to You
Today, we are delighted to unveil the Anametrix Plug-in for Microsoft Excel, a patent-pending plug-in that offers marketers a bi-directional data exchange between Excel and the Anametrix digital...
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Anametrix CEO Pelin Thorogood Talks Marketing Analytics With NYC Marketing...
Image courtesy of New York Daily News Anametrix CEO Pelin Thorogood braved single-digit temperatures last week in New York City’s cold snap to meet with industry leaders, analysts and media about the...
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Multichannel Marketing Analytics Steal the Show at Digital Analytics Assn....
“Without the holistic understanding that only multichannel analytics can deliver, marketers will all too often come to incorrect conclusions regarding the effectiveness of their marketing spend WITHIN...
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New Anametrix VP of Client Success Challenges “Analysis Paralysis” in the...
We are thrilled Olivier Silvestre has joined Anametrix as VP of client success. Like many members of the Anametrix team, his marketing analytics career began at web-analytics pioneer WebSideStory,...
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Marketing-Analytics Automation and Mobile Hit Big in 2013, Says New Anametrix...
Anametrix is delighted to welcome Noran El-Shinnawy as senior product marketing manager. Named one of the top 20 most influential PPC experts, she is a columnist for Search Engine Watch and regularly...
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Dozens of Marketing Pros Joined Constellation Group for Anametrix #AnalyticsChat
Constellation Group’s Ray Wang (@rwang0), CEO and principal analyst, and Gavin Heaton (@ServantofChaos), VP and principal analyst, convened on Twitter Feb. 20 to discuss Anametrix’s most pressing...
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